As choral directors, we are always exploring ways to recruit and retain singers in the ensembles. When growing choral programs in all settings, it is helpful to consider the following three opportunities: 1) exploring or modifying program structure to meet the needs of the school; 2) identifying and connecting with prospective singers; and 3) creating engaging musical experiences that encourage singer retention. Focusing on identifying and developing recruitment efforts that appeal to the broader community and at all musical levels, this session will include strategies to make meaningful connections to build and grow a choral program